Some brands follow the rules. Others create them. A paradigm is more than a model; it is the new reality, the standard by which all future efforts are judged.
This name is a declaration of leadership. It is for the innovator, the disruptor, the visionary who is not just improving the old way, but defining the new one.
This is the landmark for the category creator. For the revolutionary technology, the groundbreaking business model, or the company that is fundamentally changing the way the world works.